reMIX South, User Experience

Experiencing Monkey Love: MailChimp’s User Experience

August 6th, 2011 by Matt Haff

Speaker: Jenn Downs

Add some creative fun to the UX

• Freddie coloring book
• Monkey hats
• monkey shirts

UX isn’t just about design… it’s how people work with your company/product.

• Ben saw someone at a restaurant wearing a mail chimp shirt and he paid for their meal
• The morning after a after-party they called the local coffee shop and said that anyone with a mail chimp temporary tattoo or t-shirt got a coffee on mail chimp.
• when making customer stories, instead of highlighting what you did for them, highlight how awesome the company is.
• get feedback from people in their environment and ask/watch/see how they use your product/service.
• keep it human!
• your goal should be to build people up and loving them a little more and letting them love you back.
• if you have a sign up you should test this constantly. “getting started”

User Experience Testing

• usertesting.com – good for immediate feedback but the users are “speeding” through it so don’t completely rely on the feedback.
• silverback – screen recording.
• camtasia studio learning center.
• Jing
• Vimeo, if you transcribe it and use the time it will let you jump to the right spot of the video