Three Most Common Barriers To Web Innovation – Part 2
July 14th, 2010 by Matt Haff
Turfismo is behind-the-screen politicking that transforms the home page into a patchwork of tiny fiefdoms. You can see this on any website that has more than one person calling the shots… Every individual ministry or person is battling a fight to the death over getting as much space on the home page as possible for their cause. This is just another case of having the right motive but not the right method. Before you fall into the grasp of this free-for-all take a deep breath and use your experience (or others) to tell you what the home page should really look like.
Keep in mind that the home page is mainly for visitors.. people that already go to your church are willing to dig a little deeper. If it doesn’t relate to the majority of people then it doesn’t belong on the home page.
At 12Stone.com we keep a good balance of about 6 different messages on the home page through the use of a graphic slider. I would still like to simplify it further but for now this is where we are at. Three of the graphics are always present – Current Series, Campus Locations, and Children’s Ministry. The other three graphics are up for grabs by whichever ministry has something big that relates to the entire campus.
