Facebook Done Right
August 9th, 2010 by Matt Haff
Facebook is a hot topic for churches that want to have a presence in social media, followed closely by Twitter and YouTube. We all know what Facebook is and that if you want to build community it’s a great tool to use. What most churches DON’T know is how to use Facebook to effectively reach our audience. At 12Stone we’re working on developing a strategy and setting up our Facebook communities to be successful but we don’t have it completely figured out yet.
While I do have some pretty good ideas about what an effective Facebook community looks like, there is another church out there that is already doing an outstanding job…Lifechurch.tv. As I’m creating a strategy for 12Stone I look at what Lifechurch is doing on their Facebook communities. They’ve made individual fan pages for each campus that they have, they’ve created custom HTML welcome pages and info pages.
You can checkout what they’re doing here: http://www.facebook.com/lifechurchtv
