Ministry 2.0 | Tony Steward
October 10th, 2009 by Matt Haff
Managing the Total Social Media Plan; Developing a Social Content Schedule
Use an index card with a topic to draw your attention to that topic. Your life is full of triggers to connect with, it’s just a matter of you noticing it. Example: When you buy a car, you’ll notice that car on the road more often. You don’t need to know what exactly is being said, just talk about the topic.
Video is really good to use, a good method is just to take video of yourself with an iPhone or Flip and just post it to YouTube. You don’t need really high quality stuff as long as it’s friendly and personal.
Huge difference between content and channels.
Encourage civil debate instead of getting rid of any and all criticism. If you’re having stuff accessible, it is possible that people will post negative comments. People don’t always have to agree but at least they had an engaging conversation about the Bible. If you always take away the negative stuff then you’re missing out on standing up for what you said and letting your community defend you. You’re encouraging critical thinking in a positive and healthy way.
If you’re doing a social media strategy, it’s good to have a community guideline for people to follow. If you delete a negative post, come back and connect with that person and let them know that you are up to the challenge but it should be worded in a more appropriate way that doesn’t demean people but instead facilitates a good mature conversation.
By deleting all critical posts you block all critical conversations and also cause people to feel that their voice isn’t heard there. By taking something down, people notice it even more.
When you post something crazy, apologize and be honest that you were upset when you posted it.
